I know, the statement above is contrary to everything you have heard as a small business owner—but in some instances it is quite true. When it comes to website design, it is a matter of quality not completion. In other words: if you have a website that has not been updated in years, or is poorly designed, then it may be doing more harm than good.
Your Snellville, GA business website may be doing more harm than good if it:
- Takes too long to load
- Has a distracting color palate
- Has too many tabs or drop down menu options
- Has a busy layout
- Has poor image quality
- Is not yet mobile compatible
- Has not been updated in years
- Does not accurately represent your brand or business
What the factors above indicate to your website visitors, is that your business is unprofessional, lazy, or sloppy—and this is certainly not the message you want to deliver. In fact, if you haven’t taken the time to update your website or blog in years, then website visitors may not even realize that you are still in business.
Give Your Website A Facelift
Another sign that your website is underperforming, is that your new traffic continues to decline—and that the time spent visiting your website is minimal. These are both analytics your website should provide on a daily, weekly, and monthly basis.
If you are ready to give your website a facelift, reach out to Snellville Websites to bring the hub of your online marketing (aka. your website) into the 21st century!