Here at Snellville Websites, we know that websites are important to your business’s online appearance and marketing. When you come to us with a vision, we aim to help make that a reality – with one exception.
Your Website Needs a Purpose
The purpose of your website isn’t inherently in its design. Design and functionality go hand-in-hand, but the design isn’t everything. Consider advertisements and product summaries for a moment. Every design element in an advertisement has a purpose, and every word in a copywriting manuscript is designed to sell; not surprisingly, your website should be exactly the same. Spend some time asking yourself the following questions, as if you were your ideal customer:
- Why am I searching for this business?
- What keywords am I using?
- What am I hoping to find?
- Do I want to learn more, or am I ready to buy?
- Do I need to be persuaded into a sale?
Since a website’s sole purpose is to cater to customers, it’s incredibly important that you think like the customer as you start the design process. Providing case studies, statistics, or fact sheets may be fun for you, but it will bog down your website if your clientele isn’t interested in these forms of content.
Define Your Website’s Goal
If you had to choose only one thing that your website does, what should it be? Write that down, and apply it to every segment of your page. For sections that don’t specifically tie into this goal, rephrase them or replace them with better content. Website copy is much more important than most business owners realize. Keyword placement is paramount in getting found, but the quality of the content is what keeps the viewer from bouncing to a competitor. Don’t take the chance – identify your target audience and grab them: hook, line, and sinker.
Identify Your Goal, Then Use Call-to-Actions
One thing we see many websites fail at is making it obvious how to get started. There should be several clear buttons or contact links available to customers on each page so that they don’t have to dig through your website. Call-to-actions (CTAs) can be as elaborate or as simple as you want; short videos, flipping text, banners, and pop-ups all work well in your effort to hook the customer into a sale or contact.
If this sounds like too much to worry about, don’t sweat it. The team at Snellville Websites knows website copy, marketing, and SEO inside and out. Bring your vision to us, describe your ideal customer, and we’ll help you create a website that both looks good and drives conversions. Schedule a 15-minute, no-obligation call with us today.