Perhaps one of the best kept secrets in online marketing is the blog reel. This section of your website is dedicated solely to connecting with potential customers and current clients. Some businesses use this section as a news feed, while others post help articles and FAQs. Both of these directions are a great use of your blog space, but what type of content you generate will be determined by your brand.
Why Is Regular Posting So Important to Your Small Business?
At the foundation of regular posting is, you guessed it, SEO. Search engines love high-quality, original, fresh content. It can be tempting to rely on your homepage, about page, and services page to land you views, but the blog reel is where your collection of relatable keywords is built. Each new post becomes another “hit” for your keyword bank in search engines.
What Qualifies as “Fresh Content” for an SMB?
The best, most active websites post content once a week or more. This might seem excessive for some business niches – and that’s fine. Most companies can get away with one or two posts per month to help them rank better in search engines.
Here’s what you shouldn’t do: set up your website and not log into it for six months to post new content. Like prospective clients, search engines will begin to think that your brand is inactive and will prefer to rank you below more recently updated websites.
Where Should I Post?
First of all, don’t get hung up on the logistics at first. If you must, take the first few weeks and months to settle into a regular posting schedule. All posts should first be posted to your website’s blog reel, but make sure you run a quick SEO check on it prior to publishing. Some SEO experts suggest that you submit your website for crawling after publishing new content, but this isn’t usually necessary in the long run.
After you get into a rhythm, start cross-posting and linking your content on social media – think LinkedIn, Facebook, Twitter, and Instagram. Don’t forget to use relevant hashtags and tag any influencers that use your products and services.
What Should I Post for the Atlanta Area?
Honestly, it’s difficult to give a finite answer for this question. Every Atlanta business is unique, and each niche’s content will be different. The best advice we can give you is this:
Put yourself in your customer’s shoes and ask yourself what they might be wondering. Also, take advantage of timely topics (for example, a scar care post boasting your skincare product during breast cancer awareness month). Think like your target audience and you’ll never go wrong!
Creating a Content Schedule
Here at Snellville Websites, we have content writers who can generate blog posts, landing pages, and announcements for your website. By having and sticking to a content schedule, you can get ahead of your postings for the next few months and have content ready to roll out. WordPress even allows you to schedule posts!
Are you ready to get on a biweekly, monthly, or bimonthly posting schedule? Contact the team at Snellville Websites for more information on how you can get regularly generated, quality content for your website’s blog reel!
