Here at Snellville Websites, we specialize in writing website copy (online text that both visitors and search engine bots skim, read, and archives). One of the most critical, yet overlooked, pages an Atlanta website can have is the about page – this is where you or your content writer will spend the majority of your or their time. It’s critical that the about page both sings your company’s praises and creates intrigue in your Gwinnett County small business.
What Is an About Page?
An about page is a sub-page of your website that explains your business, its team members, and more. There’s not much mystery to uncover here, but there is definitely a difference between a “good” about page and a “bad” about page. Obviously, you don’t want your business to have the latter, so let’s dive in and figure out exactly what a good about page should have.
What Should You Include on Your Small Business About Page?
Since this page is an important part of your acquisition process, it is recommended that you spend a good amount of time on this page. There are five key components that you’ll want to include on your about page:
- A brief summary of what your business does with a link to your full list of services.
- An in-depth description of the mission statement or vision for your small business.
- A short biography and picture for each team member.
- Industry jargon, direct-to-client speech, and encouraging tone.
- A quick prompt (call to action) to learn more, contact, or order.
Things to Consider Before You Start Writing
The biggest factor in the creation of any content on your website is this: who is your target audience? The sooner you define this for your entire small business, the sooner you will be able to generate high-quality content that resonates with your clients and readers. For further reading about how to define and target your business’s audience, check out this post – Why Do You Need a Target Audience?.
How Much Content Should it Contain?
Depending on the main goal of your Snellville website (for more information about this, see our previous post – What is Your Website’s Goal), you may want to have more or less content here than on your homepage. Generally speaking, 250 words is a good goal for a single webpage, but try not to “fluff” up your copy so much that it doesn’t flow well. The primary purpose of your website is to inform first; search engine optimization is important, but the search engine isn’t the one buying your products and services.
Your Snellville or Gwinnett County Small Business Website
Snellville Websites has been assisting Atlanta small businesses with website design and content copy for many years. We know how to create the perfect about page; if this looks like a job that’s out of your wheelhouse, contact the professional website design team at Snellville Websites. We’d be happy to schedule a free consultation with you and get your Gwinnett County website ready for action.