Far too many small businesses in Snellville and Gwinnett County get a website set up, connect their products, and let the site lie dormant. While it may be true that keeping a blog up-to-date requires time and a little bit of research, that effort is well worth the benefits in the long run. Why is it so important to have an active blog on your website?

Work Smarter Instead of Harder

Blogging is Free Advertising
Aside from the time you or your content creator spend writing and optimizing posts, blogging can be a significantly cheaper advertising method. When you apply search engine optimization (SEO) best practices, your potential clients can find you in a search without you spending a dime.

Building Community in Snellville

Here in the Metro Atlanta area, we’re all about choosing small businesses when possible. Building a blog and getting your foot in the door with the blogging scene can help you become an integral part of the small business circle. By interacting directly with customers through comments or social media, you can connect with new clients, re-win old ones, and impress current customers into becoming life-long repeats.

Blogging Helps You Look Respectable
Aside from having a website that is visibly visited and updated, having an active blog shows your clients that you care about your content. Well-written, timely blog articles can have much more impact than you might realize; if your content is good enough, you might even secure long-lasting backlinks to other high-traffic sites.

Bring New Clients to Your Small Business

Advertising usually has one main goal: to bring new customers to your storefront for a peek at what you offer. Generally speaking, new clients will be scouring your site for more information about what you do, who you are, and how you do business better than the other guys. Blogging is a great way to get this content onto your website in a form that customers can find, read, and share with family and friends.

Search Engines Love New Content
In their own efforts to maximize the effectiveness of paid advertisements and advertisements placed on websites through AdSense or the likes, search engines are always looking to promote new, original content. If you’re never updating your website through a blog reel or something similar, you’re missing out on a significant chunk of search engine real estate.

If you aren’t a fan of writing, researching keywords, or publishing blog posts within WordPress, that’s fine! Here at Snellville Websites, we know precisely how to leverage new (and old) content to help you maximize your small business efforts. Get in touch with our team of SEO experts, blog writers, and design specialists today.

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