It’s pretty obvious that your Lawrenceville business needs a website. After all, a website helps you get found online so that new customers can visit you and buy from you. However, a shocking number of business owners don’t know how important regular content updates to that website are – even if you’re a standard brick-and-mortar business. Today, we’re going to chat about regular updates, why they’re important, and what it means to update your website regularly. Let’s get started.
Catering to Search Engine Algorithms
Search engines have “bots” that crawl the internet on a regular basis, looking for changes to sites they’ve already indexed. This all happens automatically, and they tend to give priority in search results to websites that get new content regularly. So, having a consistent posting schedule can lead to improved search engine rankings, making it easier for potential customers to discover your business.
When you work with a content writer or marketing expert for your business, they’ll use pertinent keywords to help those search engine bots add strength to your ranking for those search terms. For this reason, knowing about SEO or hiring someone (like our in-house copywriting team) for content generation is incredibly important.
Establishing Your Lawrenceville Brand’s Authority
Your website mirrors your brand’s knowledge and commitment to staying current. Stale content may inadvertently convey an outdated or inactive business. That’s not what we want!
On the other hand, a constant stream of informative content portrays your brand as a knowledgeable entity. When you consistently publish blog posts or resources related to your services and products, you position your brand as a reliable source of information.
Empowering Lawrenceville Website Visitors Through Education
Those blog posts and resources we talked about are called “educational content.” They serve to turn curious visitors into loyal customers. By consistently delivering articles, you aren’t merely promoting your services—you’re empowering your audience to make informed decisions.
When prospective clients can learn about the advantages of your services, they begin to recognize the value that your brand brings to the table. This educational approach establishes a deeper bond between your business and your audience, laying the foundation for lasting relationships.
Snellville Websites: Helping You Harness the Potential of Your Digital Presence
At Snellville Websites, we can help you get the online presence you’re dreaming of. Whether you’re seeking a complete overhaul of your website design, a strategic redesign, or simply adding to your website’s content creation schedule, our team of experts is ready to help you.