If you are a fan of the hit TV show Shark Tank featured on ABC, then you are sure to have heard many references to the potential for achieving success in the online marketplace. One story that comes to mind, is that of a Grace and Lace who built their home-based business to overwhelming success with little to no investment in online marketing. Below are tips small business owners in Snellville, GA can take from Shark Tank success stories.

You Must Cultivate An Online Presence

In today’s online marketplace you must not underestimate the value and need for a well-designed website. Your website is essentially the hub of your online business, meaning that you must put as much care into the quality of your website as you would a live storefront. You must identify the social media venues your target audience frequent, and be consistent with your social media marketing. Depending on the products and services you provide, you may also want to create online storefronts on sites such as Amazon and eBay.

Quality Images And Videos Are Essential

Since your website visitors cannot see, feel, or experience your products in person—you must provide them with relevant, high-resolution images and videos. In fact, Grace and Lace attributed much of their initial success to their impressive number of repins of a beautiful picture of one of their products.

Not Sure Where To Begin?

The ability to reach your target audience online allows for lower startup costs, lower overhead, the potential for home based businesses, and the ability to sell your products globally. That being said, you may not be sure where to begin. The best place to start is by creating the hub of your online business—your website.

Reach out to Snellville Websites today to discuss your custom-made small business website!

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