Building an online presence is hard. Anyone who tells you it’ll be easy is wrong. It takes time, dedication, and – most of all – a good website. Luckily for Duluth small businesses, Snellville Websites is your local expert in website design. Let’s take a look at five common mistakes you might be making – and how to fix them right now.
The Three Biggest Website Design Mistakes Duluth Small Businesses Are Making:
#1: They Aren’t Putting Enough Effort Into Website Design
There are many different aspects at play here. From accessibility to security, your website design needs to be in tip-top shape in order for you to have a great online presence. We’ve covered these critical aspects in many previous blogs because they’re so important.
- Your website needs to be mobile-friendly
- Your website needs to be visually-appealing
- Your website needs to be secure
- Your website needs a simple layout
- Your website needs specific pages (about, services, contact, etc.)
- Your website needs fast loading times
If you attempt to create a website on your own, it’s doable. However, you’re going to be spending a lot of time learning new tools and processes that don’t necessarily fall into your business niche. Most successful business owners will tell you that this is a waste of time, especially when you can hire someone local to do the job for you.
The Solution:
Hire someone with website design expertise in the Duluth area. A website designer can get your hands off the project, freeing you up for things that are worth your time as a business owner. Snellville Websites can handle your website design project from start to finish, helping you go live in no time.
#2: They Aren’t Doing SEO Properly
Search engine optimization is a very time-consuming, self-taught skill. And, it changes with the algorithms as they change. There are nuances to SEO that most hobbyists don’t know, and you can even get docked for over-optimizing your content.
The main problem, though, is that SEO is important to do right. When you don’t, it costs you in the search rankings. You have to do SEO better than your competition, or you won’t get seen online.
The Solution:
Work with a website design company with in-house SEO experts. This way, as your website is designed, SEO isn’t an afterthought. Get in with their SEO packages right away – this way, when your website goes live, it’s hitting the search engines at full speed. Here at Snellville Websites, we offer powerful tools like All-in-One SEO to help both us and you maximize SEO efforts.
#3: Duluth Small Businesses Aren’t Leveraging Psychology and CTAs
There’s nothing worse than having a website that leads nowhere. Your website isn’t just for informational purposes (usually); normally, there’s an action you want your viewers to take. And, you have to make it abundantly clear.
People have short attention spans – it’s just the way it is. So, build your website with this in mind. Utilize call-to-actions (CTAs) to your advantage and write them well so that viewers feel compelled to take that action.
The Solution:
Either research how to write engaging CTAs on your website, or have a good, local website design team with an in-house copywriter (like us) design your website. The Snellville Websites team is equipped with the know-how and expertise to get you a website that sells.
Steer Clear, Duluth: Hire Snellville Websites to Get the Job Done Right
Time is a resource, and your time is typically better spent on things that make your small businesses run smoothly. Website design should be a task on your list to delegate, and we’re here for it. Send us your ideas and needs – we’ll get you a quote and we’ll be on our way! Looking to get a consultation first? We can do that, too!
Don’t put off your website design project any longer. Get in touch with the team at Snellville Websites today.
