While it is rare that Google shares specific details regarding any of their algorithm changes, Google did just that before they updated their mobile algorithm on April 21st to allow business owners the time required to comply with their new benchmarks.

What Is Mobilegeddon?

Mobilegeddon is the term being used to refer to Google announcing that as of April 21, 2015—that “mobile-friendly” websites will start to rank higher in mobile search results than that of websites that are not currently mobile-friendly. While this change does not affect PC or laptop search results, it is not to be ignored—because we are at the point where mobile web search is the primary search tool for an overwhelming number of your clients.

Is It Too Late?

If your website is not yet mobile-friendly, it is not too late to reach out to a web designer to do so. One of the great things about this algorithm change, and what also differs from Google’s past algorithm changes, is that once you update to a mobile-friendly website—that your mobile-compatibility will be recognized almost immediately.

What If I Don’t Go Mobile?

If you don’t make the move to mobile, you are likely to see both your mobile page rank and your mobile visitors begin to decline. Even if you believe your current website is mobile-compatible, it needs to be mobile-compatible by Google’s standards. To determine if this is the case perform Google’s Mobile Friendly Test.
If you are in need of a web designer to upgrade your website to a mobile-friendly version, or to improve the mobile layout and design of your website, reach out to Snellville Websites today. We serve both the Snellville, GA area—as well as clients both near and far!

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