It sounds like a silly question to ask, but sometimes we get so caught up in the daily grind—that we lose our customer focus. Here are a few tips to ensure your customers are always your top priority.
Mine Your Data Points
If you aren’t yet utilizing analytic software to measure your website traffic, sales, feedback, and marketing—it’s time to invest. The data points on your custom reports should be mined for nuggets of gold—A.K.A. how to better resolve your customers’ wants and needs. In fact, this data can also be used to develop new products and services. Don’t forget the small behavioral data points, and make sure to integrate your individual data tools to create combined analytics and reports.
Focus More on Your Customers Than Your Competition
Yes, of course you need to keep your eye on what your competition is up to—but you must invest substantially more time in building customer loyalty. While your competition can serve as inspiration and motivation, if you spend too much of your time trying to beat them, you lose what makes you unique. Do you think Mark Zuckerberg invests much time (if any) trying to match other social networks, or creating out-of-the-box new innovations that will better serve his audience base?
Listen to Your Customers
With more of your sales and interaction being online it is easier than ever to generate consumer feedback. Utilize automated tools such as email, text, IVR, and social media chat bots to conduct consumer surveys. Then, use this feedback to better serve your customers. And when a client calls or emails directly, or posts to your social media you must always respond in a timely manner—even if the feedback is negative.
Your business will not grow without a steady stream of new clients, many of which will be referred by your current clients. It also cannot grow unless you retain your current audience base. These tips will help!