A Quick Tutorial for Additional Content Creation
If you’ve noticed that the blog section on your small business website hasn’t been updated in quite some time, it might be the perfect moment to log into your WordPress website and get typing. Some people, however, might find WordPress a little bit intimidating; like every technological tool, it takes some getting used to. Once you’ve written a post or two, you’ll have this skill mastered as your fingers fly across the keyboard to update your customers on the happenings in Gwinnett County.
Continue on for this quick guide that will have you boasting new skills in no time!
Step One: Log Onto Your Website
If you have a standard configuration of WordPress, you will find your administrator login page at yoursite.com/wp-admin (where “yoursite.com” is your domain name – you may not have a .com domain, and that’s fine). This site will take you to a page where you will need to enter your username or email address and the password for your site. Make sure you have selected the correct login option – do you have a WordPress.com site or the older WordPress.org configuration?
Step Two: The Dashboard
Upon successfully logging into the website for your small business, you will be directed into the WordPress dashboard. This is where you can change, remove, or create anything you can desire! For today, we’re going to create a new post that will update your Gwinnett County customers on all of the new things your small business has to offer.
Posts > Add New
Along the left-hand side of the dashboard, you’ll see a toolbar with different headers – one of which should be labeled “Posts”. If you hover over this header, another menu will appear. From this tooltip, select “Add New”. You will be taken to a new page and we can continue.
Step Three: Start Writing
Create a Title
First, you will need to name your blog post; try to come up with something catchy so that your readers are drawn in and compelled to learn more.
Write the Body
You’ve already got the idea in your head – now it’s time to get it down in text format. Write up your post, making sure to keep a tone for your small business in mind. Gwinnett County residents will be interested to see what your business has been up to, and what they can expect in the coming months. Think through things from your customers’ perspective and talk directly to them.
Keep in mind that the best articles have good spacing, punctuation, grammar, emphasis in the form of italics and bold lettering. Don’t forget to use headers if your post will be long and multi-faceted. You can also add hyperlinks to different parts of your website and insert pictures directly into the body of your message.
Step Four: Wrap it Up
As you finish your post, it is very important to apply a “featured image” to your new post. This image will draw in your customers and create that first spark of intrigue when they see the new content on your website. Choose something that relates to the topic but doesn’t give everything away – lure the customers into wanting to read or see more!
Tag and Categorize
If you have a lot of content on your website, it’s important to categorize each post accordingly. This allows your customers the opportunity to scan through posts with the same topic. Tags serve the same function, just in a less formal way. It won’t hurt to apply both, so take the few extra moments to fill these out; it’s easier to add them as you finish up new content rather than backtrack weeks from now and add them retroactively.
Step Five: Publish
Now that your new content is polished and perfect, it’s time to commit; press that “publish” button and start promoting your new blog post! Near the publish button you also have the options to schedule the post for publishing and a way to save your post as a draft. Go with whatever works for you, but don’t keep your customers waiting!