You’re running a modern business, right here in Duluth, Georgia, and that means your website stands as a digital storefront for potential customers. The impact of website design on customer engagement and trust cannot be underestimated. In this blog, we’ll chat about the four biggest website design tips that can significantly increase sales for your local business. And, who doesn’t want that? Let’s get started
How Does My Duluth Business’s Website Design Impact Sales?
#1: By Setting the Stage for Sales
Your website is often the initial point of contact for potential customers. A cluttered, confusing, or outdated website can deter visitors, literally within seconds. On the other hand, a clean and visually appealing design can make a lasting, positive impression – even if they aren’t ready to buy just yet.
What to Do: Simple navigation, clear branding, and a well-organized layout will guide users through your site seamlessly and increase sales.
#2: By Being Accessible to All
It really is non-negotiable that you have a responsive website, and that’s why we talk about it all the time. Being “mobile-responsive” means that your website design itself can adapt to the viewer’s screen so that it’s optimized for mobile viewing. This will enhance user experience, allowing customers to explore your offerings on various devices without encountering usability issues.
Learn More: Website 101: What Is a “Responsive Design?”
What to Do: Research responsiveness and use a responsive website design to serve content to your viewers and potential clients. Or, get a new or redesigned website with us – we only use the best responsive designs for our clients.
#3: It Makes Finding Information Fast and Easy
As you’re probably aware, slow-loading websites can lead to high bounce rates (potential customers leave your site without exploring further). A fast and smoothly functioning website is crucial for retaining user interest and will help you increase sales.
Studies show that even a one-second delay in page loading can result in a significant drop in conversions.
What to Do: By optimizing images, utilizing browser caching, and choosing a reliable hosting provider, you can improve your website’s performance.
Not confident in your hosting provider? We can help. Contact us today and get a quote for a redesign and hosting package.
#4: It Is a Foundation for Search Engine Food
Search engines love new content. From blogs to videos and photos, newly updated subpages on your website are constantly ensuring that search engines are crawling your site (and yes, that’s a good thing!). However, as search engines crawl your site, you can get dinged for poor performance and other SEO no-nos. And, how well you rank directly impacts sales.
What to Do: Ensure your website is SEO-friendly in its performance, layout, and much more. This is a lot to learn for most people, so engaging a professional is highly recommended.
Boost Your Duluth Business’s Sales With a Website Design by Snellville Websites
Ready to boost your Duluth business’s sales? Let’s transform your online presence together. You can explore our portfolio and learn more about our design services. Reach out to us for a quote or schedule a consultation today!