Lawrenceville businesses, like other businesses here in Georgia, know that a website is a crucial component of their business. After all, a well-designed website not only serves as a virtual storefront but also establishes credibility and fosters engagement with their target audience. Whether you’re a local boutique or a professional service provider, there are 10 critical parts of a website that should be at the forefront of your Lawrenceville business’s website design, so let’s take a look!
10 Parts of a Website Design You Don’t Want to Skip:
#1: Website Design Responsiveness
We’ve talked about this over and over on our blog, but that’s because it’s incredibly important. A responsive website design ensures that you aren’t ostracizing any of your potential clients. Since more than half of website views are on small screens nowadays, you have to play to that knowledge.
Learn More: Website 101: What Is a “Responsive Design?”
#2: Clear Branding
Your website should reflect your Lawrenceville business’s unique identity. Incorporate your logo, color scheme, and brand messaging consistently throughout the site to create a cohesive and memorable brand image.
#3: Good Content
Engaging and informative content is the backbone of your website. Find a copywriter who uses clear and concise language to communicate your business’s value proposition, services, and products. High-quality visuals, such as images and videos, can further enhance your message.
#4: Clear Website Design Navigation
A user-friendly navigation system helps visitors easily explore your website. Organize your content logically and provide intuitive menus, search bars, and call-to-action buttons to guide users to the information they’re seeking.
#5: Easy-to-Find Contact Information
Make it effortless for potential customers to reach out to you. Display your Lawrenceville business’s contact details prominently, including a dedicated contact page, phone number, email address, and even a location map.
#6: 5-Star Testimonials
Build trust and credibility by showcasing positive feedback from satisfied customers in Lawrenceville. Genuine, 5-star testimonials and reviews provide social proof of your business’s quality and reliability.
#7: Detailed Services
Highlight your offerings with dedicated service or product pages. Provide comprehensive details, pricing, and high-quality images to help potential clients in Lawrenceville understand what you offer.
#8: An About Page
This page is critical for new visitors to get to know you. Tell your story in a way that makes customers resonate with your core values. Talk directly to your target audience on this page and sell them on why they should work with you over the competition!
Learn More: Website 101: How to Write the Perfect About Page
#9: Social Media Links
Having backlinks to active, up-to-date social media profiles helps create that “brand uniformity” presence that we’re going for.
#10: SEO Optimization
Another one of the critical parts of a website that takes time and effort to work in is search engine optimization (SEO). Your website needs to have its keywords placed strategically so that the search engines will pull you up with the things your potential customers are searching. This is a tough game to play, so we recommend working with a professional team that specializes in SEO.
Snellville Websites: Website Design Services for Lawrenceville Businesses
If that looks like too much work for a business owner like yourself, don’t worry. The team at Snellville Websites can help you with all ten of these things – and more. When you trust us with your project, we’ll have your website up and running in no time. So, what are you waiting for?