It doesn’t matter what industry you are in, the size of your business, or your tenure in business—if you aren’t marketing your business online you are missing out. Here are a few of the most effective online marketing strategies you should consider.
Audience Retargeting On Facebook
Facebook has some impressive advertising options and even more impressive options when it comes to who your ads and sponsored posts will be presented to. This goes beyond city and state, to gender, age, interests, and even directly to individuals who have recently visited your website—which helps keep you top of mind. What is even more impressive are Facebook’s advanced analytics, and the ability to then create a “retargeted” audience packed full of members who have the same profile as those who convert. With campaigns starting as low as $5 per day, it is sure to fit in your budget!
Creating an Email Marketing Funnel
Email marketing doesn’t need to be, and certainly shouldn’t be, so frequent that it clutters up your inbox. Many small business owners do little more than a monthly or weekly newsletter that goes to everyone on their list, but you should be creating multiple email lists which feed hyper-targeted marketing funnels. The basics look something like this:
- Create a landing page that hyper-targets a specific sector of your target audience.
- Pay to market your landing page on social media, as mentioned above.
- Provide a free gift to entice leads to opt-in—such as a tips lists.
- Send between 3 to 5 emails over the next few weeks, and periodic ongoing emails—tailored and relevant to that specific niche.
The biggest mistake that most small business owners make is to create sales-heavy blog posts, keyword stuffed blog posts, and fluffy blog posts. To be effective, your posts must add value. While they must be targeted towards your niche, they shouldn’t all be about your product. For example, if you sell dining ware—you can post about recipes, food festivals, and food trends. Also, have some keywords in mind, but write naturally.
The most important part of all of these online marketing tips for SMBs is that you must be consistent.